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Compile-time strategy and runtime optimisation for your product-led dev tool go-to-market.
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Building a PLG Juggernaut
In this 90-minute podcast with Lenny Ratchitsky, we talk about product-led growth at Snyk, growth strategy, growth loops, building product and growth teams, vision and mission frameworks, growth team ceremonies and lots more!
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The Product-Led Geek
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One email every Tuesday with frameworks, mental models and actionable advice to help you grow your B2B startup.
B2B Startup Growth
Advising
I advise leaders of B2B companies who sell to developers and other technical audiences and want to scale via product-led growth (PLG) and product-led sales (PLS) motions.
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What people are saying
Ben is one of the top thinkers on PLG.
He distils his experience into tangible how-to advice.
Growth Unhinged Newsletter
An indispensable resource for any product leader or executive.
I look forward to Ben’s posts as a must-read every single week.
Ben is a structured well of knowledge around product-led growth.
I love his experience from lifting developer-focused markets at Snyk. Highly recommended.
Ben is an expert on developer tooling and product-led growth.
With an international perspective lacking in the world of PLG!
FishmanAF Newsletter
Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth.
100% recommend for PLG leaders.
Wiz
A one-stop shop for all things PLG and B2B marketing.
Ben's experience from Snyk is a goldmine!
Syntasso
Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.
Winning By Design
Ben is a high-level growth operator.
I love how he breaks down complex product-led challenges into bite-sized pieces.
Delivering Value
Practical advice that you can apply right away to grow your product.
Miro
Product-Led Growth from the lens of a master practitioner.
Served with a British accent.
Mostly Metrics Newsletter
Ben is one of the top thinkers on PLG.
He distils his experience into tangible how-to advice.
Growth Unhinged Newsletter
An indispensable resource for any product leader or executive.
I look forward to Ben’s posts as a must-read every single week.
Ben is a structured well of knowledge around product-led growth.
I love his experience stemming from lifting developer-focused markets at Snyk. Highly recommended.
Ben is an expert on developer tooling and product-led growth.
With an international perspective that is lacking in the world of PLG!
FishmanAF Newsletter
Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth.
100% recommend for PLG leaders.
Wiz
A one-stop shop for all things PLG and B2B marketing.
Ben's experience from Snyk is a goldmine!
Syntasso
Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.
Winning By Design
Ben is a high-level growth operator.
I love how he breaks down complex product-led challenges into bite-sized pieces.
Delivering Value
Product-Led Growth from the lens of a master practitioner.
Served with a British accent.
Mostly Metrics Newsletter
Practical advice that you can apply right away to grow your product.
Miro
Ben is one of the top thinkers on PLG.
He distils his experience into tangible how-to advice.
Growth Unhinged Newsletter
An indispensable resource for any product leader or executive.
I look forward to Ben’s posts as a must-read every single week.
Ben is a structured well of knowledge around product-led growth.
I love his experience stemming from lifting developer-focused markets at Snyk.
Highly recommended.
Ben is an expert on developer tooling and product-led growth.
With an international perspective that is lacking in the world of PLG!
FishmanAF Newsletter
Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth.
100% recommend for PLG leaders.
Wiz
A one-stop shop for all things PLG and B2B marketing.
Ben's experience from Snyk is a goldmine!
Syntasso
Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.
Winning By Design
Ben is a high-level growth operator.
I love how he breaks down complex product-led challenges into bite-sized pieces.
Delivering Value
Practical advice that you can apply right away to grow your product.
Miro
“Product Led Growth from the lens of a master practitioner, served with a British accent.”
Mostly Metrics Newsletter
Ben is one of the top thinkers on PLG.
He distils his experience into tangible how-to advice.
Growth Unhinged Newsletter
An indispensable resource for any product leader or executive.
I look forward to Ben’s posts as a must-read every single week.
Ben is a structured well of knowledge around product-led growth.
I love his experience stemming from lifting developer-focused markets at Snyk. Highly recommended.
Ben is an expert on developer tooling and product-led growth.
With an international perspective that is lacking in the world of PLG!
FishmanAF Newsletter
Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth.
100% recommend for PLG leaders.
Wiz
A one-stop shop for all things PLG and B2B marketing.
Ben's experience from Snyk is a goldmine!
Syntasso
Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.
Winning By Design
Ben is a high-level growth operator.
I love how he breaks down complex product-led challenges into bite-sized pieces.
Delivering Value
Product-Led Growth from the lens of a master practitioner.
Served with a British accent.
Mostly Metrics Newsletter
Practical advice that you can apply right away to grow your product.
Miro
Level up your product-led business.
Join thousands of founders, and product and growth professionals and learn from a weekly dose of frameworks, mental models and actionable advice to help you grow your B2B startup.