# The Product-Led Geek

> A growth advisory platform and newsletter for developer tool startups, helping B2B companies build efficient go-to-market engines through product-led growth strategies.

The Product-Led Geek is led by Ben Williams, a growth advisor who helps B2B startups (especially developer tools) scale through product-led growth (PLG) and product-led sales (PLS) motions. The platform provides frameworks, tools, and actionable advice based on real-world experience from companies like Snyk.

## Tools

- [ICP Canvas](https://plgeek.com/icp-canvas): Interactive tool to define and document your ideal customer profile using AI-powered generation
- [30/60/90 Day Plan Generator](https://plgeek.com/onboarding-plan): AI-generated customized onboarding plans for new roles in growth, product, or leadership
- [Growth Loop Visualizer](https://plgeek.com/visualizer): Interactive tool to visualize and document your product's growth loops and strategies

## Content & Resources

- [Newsletter](https://www.plg.news/subscribe): Weekly newsletter with frameworks, mental models, and actionable advice for B2B startup growth (8000+ subscribers)
- [Growth Advisory Services](https://plgeek.com/pricing): B2B startup growth advising for companies selling to developers and technical audiences
- [Tools Overview](https://plgeek.com/tools): Complete collection of growth tools and resources

## Framework & Methodology

The platform focuses on product-led growth strategies specifically for developer tools and B2B SaaS companies, emphasizing:
- Ideal Customer Profile (ICP) development
- Growth loop identification and optimization  
- Onboarding and activation strategies
- Product-led sales motions
- Developer-focused go-to-market strategies

## Optional

- [Testimonials & Social Proof](https://plgeek.com/#testimonials): Endorsements from industry leaders like Kyle Poyar (OpenView), Matt Hulett (4x public company CEO), and others
- [Lenny Rachitsky Podcast](https://www.youtube.com/embed/21sFTZzIfUk): 90-minute deep dive on building PLG at scale
- [Newsletter Sponsorship](https://www.passionfroot.me/plgeek): Promote to 8000+ weekly readers of startup founders and growth operators