Kyle Poyar
Partner @ OpenView, Growth Unhinged Newsletter
“Ben is one of the top thinkers on PLG. He distils his experience into tangible how-to advice.”
man growth(1)
~$ ▌
Build and deploy
an efficient go-to-market engine
for your dev tool.
featured.mp490:00
# featured
Building a PLG Juggernaut
In this 90-minute podcast with Lenny Rachitsky, we talk about product-led growth at Snyk, growth strategy, growth loops, building product and growth teams, vision and mission frameworks, growth team ceremonies and lots more!
# commands
How I can help you
--newsletterJoin 13000+ subscribers →--adviseWork with me →--promoteGet in touch →
The Product-Led Geek Newsletter
One email every month with frameworks, mental models and actionable advice to help you grow your B2B startup.
B2B Startup Growth Advising
I advise leaders of B2B companies who sell to developers and other technical audiences and want to scale via product-led growth (PLG) and product-led sales (PLS) motions.
Promote your business to 13000+ monthly readers
Reach a rapidly growing audience of startup founders and product and growth operators and showcase your brand in my monthly newsletter.
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What people are saying
Matt Hulett
4x public company CEO, fmr President @ Rosetta Stone
“An indispensable resource for any product leader or executive. I look forward to Ben’s posts as a must-read every single week.”
Leah Tharin
Leah's ProducTea Newsletter
“Ben is a structured well of knowledge around product-led growth.I love his experience from lifting developer-focused markets at Snyk. Highly recommended.”
Adam Fishman
Chief Strategy Officer, Mozilla, FishmanAF Newsletter
“Ben is an expert on developer tooling and product-led growth. With an international perspective lacking in the world of PLG!”
Tom Orbach
Head of Growth Marketing, Wiz
“Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth. 100% recommend for PLG leaders.”
Daniel Bryant
Head of Product Marketing, Syntasso
“A one-stop shop for all things PLG and B2B marketing.Ben's experience from Snyk is a goldmine!”
Kyle Poyar
Partner @ OpenView, Growth Unhinged Newsletter
“Ben is one of the top thinkers on PLG. He distils his experience into tangible how-to advice.”
Matt Hulett
4x public company CEO, fmr President @ Rosetta Stone
“An indispensable resource for any product leader or executive. I look forward to Ben’s posts as a must-read every single week.”
Leah Tharin
Leah's ProducTea Newsletter
“Ben is a structured well of knowledge around product-led growth.I love his experience from lifting developer-focused markets at Snyk. Highly recommended.”
Adam Fishman
Chief Strategy Officer, Mozilla, FishmanAF Newsletter
“Ben is an expert on developer tooling and product-led growth. With an international perspective lacking in the world of PLG!”
Tom Orbach
Head of Growth Marketing, Wiz
“Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth. 100% recommend for PLG leaders.”
Daniel Bryant
Head of Product Marketing, Syntasso
“A one-stop shop for all things PLG and B2B marketing.Ben's experience from Snyk is a goldmine!”
Kyle Poyar
Partner @ OpenView, Growth Unhinged Newsletter
“Ben is one of the top thinkers on PLG. He distils his experience into tangible how-to advice.”
Matt Hulett
4x public company CEO, fmr President @ Rosetta Stone
“An indispensable resource for any product leader or executive. I look forward to Ben’s posts as a must-read every single week.”
Leah Tharin
Leah's ProducTea Newsletter
“Ben is a structured well of knowledge around product-led growth.I love his experience from lifting developer-focused markets at Snyk. Highly recommended.”
Adam Fishman
Chief Strategy Officer, Mozilla, FishmanAF Newsletter
“Ben is an expert on developer tooling and product-led growth. With an international perspective lacking in the world of PLG!”
Tom Orbach
Head of Growth Marketing, Wiz
“Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth. 100% recommend for PLG leaders.”
Daniel Bryant
Head of Product Marketing, Syntasso
“A one-stop shop for all things PLG and B2B marketing.Ben's experience from Snyk is a goldmine!”
Kyle Poyar
Partner @ OpenView, Growth Unhinged Newsletter
“Ben is one of the top thinkers on PLG. He distils his experience into tangible how-to advice.”
Matt Hulett
4x public company CEO, fmr President @ Rosetta Stone
“An indispensable resource for any product leader or executive. I look forward to Ben’s posts as a must-read every single week.”
Leah Tharin
Leah's ProducTea Newsletter
“Ben is a structured well of knowledge around product-led growth.I love his experience from lifting developer-focused markets at Snyk. Highly recommended.”
Adam Fishman
Chief Strategy Officer, Mozilla, FishmanAF Newsletter
“Ben is an expert on developer tooling and product-led growth. With an international perspective lacking in the world of PLG!”
Tom Orbach
Head of Growth Marketing, Wiz
“Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth. 100% recommend for PLG leaders.”
Daniel Bryant
Head of Product Marketing, Syntasso
“A one-stop shop for all things PLG and B2B marketing.Ben's experience from Snyk is a goldmine!”
Dave Boyce
Executive Chairman, Winning by Design
“Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.”
Andrew Capland
Growth Advisor, Delivering Value
“Ben is a high-level growth operator.I love how he breaks down complex product-led challenges into bite-sized pieces.”
Kate-Syuma
Ex-Head of Growth Design @ Miro
“Practical advice that you can apply right away to grow your product.”
CJ Gustafson
CFO @ PartsTech, Mostly Metrics
“Product-Led Growth from the lens of a master practitioner. Served with a British accent.”
Ramli John
Founder @ Delight Path, fmr Director of Training, ProductLed
“Ben is one of the top PLG thought leaders. He takes complex concepts and breaks them down to first principles, showing how PLG truly works behind the scenes.”
Dave Boyce
Executive Chairman, Winning by Design
“Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.”
Andrew Capland
Growth Advisor, Delivering Value
“Ben is a high-level growth operator.I love how he breaks down complex product-led challenges into bite-sized pieces.”
Kate-Syuma
Ex-Head of Growth Design @ Miro
“Practical advice that you can apply right away to grow your product.”
CJ Gustafson
CFO @ PartsTech, Mostly Metrics
“Product-Led Growth from the lens of a master practitioner. Served with a British accent.”
Ramli John
Founder @ Delight Path, fmr Director of Training, ProductLed
“Ben is one of the top PLG thought leaders. He takes complex concepts and breaks them down to first principles, showing how PLG truly works behind the scenes.”
Dave Boyce
Executive Chairman, Winning by Design
“Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.”
Andrew Capland
Growth Advisor, Delivering Value
“Ben is a high-level growth operator.I love how he breaks down complex product-led challenges into bite-sized pieces.”
Kate-Syuma
Ex-Head of Growth Design @ Miro
“Practical advice that you can apply right away to grow your product.”
CJ Gustafson
CFO @ PartsTech, Mostly Metrics
“Product-Led Growth from the lens of a master practitioner. Served with a British accent.”
Ramli John
Founder @ Delight Path, fmr Director of Training, ProductLed
“Ben is one of the top PLG thought leaders. He takes complex concepts and breaks them down to first principles, showing how PLG truly works behind the scenes.”
Dave Boyce
Executive Chairman, Winning by Design
“Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.”
Andrew Capland
Growth Advisor, Delivering Value
“Ben is a high-level growth operator.I love how he breaks down complex product-led challenges into bite-sized pieces.”
Kate-Syuma
Ex-Head of Growth Design @ Miro
“Practical advice that you can apply right away to grow your product.”
CJ Gustafson
CFO @ PartsTech, Mostly Metrics
“Product-Led Growth from the lens of a master practitioner. Served with a British accent.”
Ramli John
Founder @ Delight Path, fmr Director of Training, ProductLed
“Ben is one of the top PLG thought leaders. He takes complex concepts and breaks them down to first principles, showing how PLG truly works behind the scenes.”
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