Learn how to efficiently scale your B2B startup with product-led growth and product-led sales.
Join thousands of founders, and product and growth professionals learning from my weekly newsletter, the Product-Led Geek. Every Tuesday you’ll get an email with frameworks and actionable advice to help you grow your B2B startup via product-led strategies.
Building a PLG Juggernaut
In this 90-minute interview with Lenny Ratchitsky, we talk about product-led growth at Snyk, growth strategy, growth loops, building product and growth teams, vision and mission frameworks, growth team ceremonies and lots more!
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The Product-Led Geek
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One email every Tuesday with frameworks, mental models and actionable advice to help you grow your B2B startup.
B2B Startup Growth
Advising
I advise leaders of B2B companies who want to scale via product-led growth (PLG) and product-led sales (PLS) motions.
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Reach a rapidly growing audience of startup founders and product and growth operators and showcase your brand in my weekly newsletter.
What people are saying
“Ben is one of the top thinkers on PLG. He distils his experience into tangible how-to advice.”
Growth Unhinged Newsletter
“An indispensable resource for any product leader or executive. In an era where product-led growth is crucial, Ben offers valuable insights and frameworks that are both easy to follow and implement. His newsletters are packed with rich information and contributions from other great thought leaders in the field. I look forward to Ben’s posts as a must-read every single week.”
“Ben is a great structured well of knowledge around product-led growth. I especially love his focused experience stemming from lifting developer-focused markets at Snyk. Highly recommended.”
“Ben is an expert on developer tooling and product-led growth. He’s also got an international perspective that is lacking in the world of PLG!”
FishmanAF Newsletter
“Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth. And in addition to the sharp insights—the humor is absolutely on point. 100% recommend for PLG leaders”
Wiz
“A one-stop shop for all things PLG and B2B marketing. Ben's experience from Snyk is a goldmine!”
Syntasso
“Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.”
Winning By Design
“Ben is a high-level growth operator that I've known for several years. I love how he breaks down complex product-led challenges into bite-sized pieces.”
Delivering Value
“Practical advice that you can apply right away to grow your product.”
Miro
“Product Led Growth from the lens of a master practitioner, served with a British accent.”
Mostly Metrics Newsletter
“Ben is one of the top thinkers on PLG. He distils his experience into tangible how-to advice.”
Growth Unhinged Newsletter
“An indispensable resource for any product leader or executive. In an era where product-led growth is crucial, Ben offers valuable insights and frameworks that are both easy to follow and implement. His newsletters are packed with rich information and contributions from other great thought leaders in the field. I look forward to Ben’s posts as a must-read every single week.”
“Ben is a great structured well of knowledge around product-led growth. I especially love his focused experience stemming from lifting developer-focused markets at Snyk. Highly recommended.”
“Ben is an expert on developer tooling and product-led growth. He’s also got an international perspective that is lacking in the world of PLG!”
FishmanAF Newsletter
“Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth. And in addition to the sharp insights—the humor is absolutely on point. 100% recommend for PLG leaders”
Wiz
“A one-stop shop for all things PLG and B2B marketing. Ben's experience from Snyk is a goldmine!”
Syntasso
“Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.”
Winning By Design
“Ben is a high-level growth operator that I've known for several years. I love how he breaks down complex product-led challenges into bite-sized pieces.”
Delivering Value
“Product Led Growth from the lens of a master practitioner, served with a British accent.”
Mostly Metrics Newsletter
“Practical advice that you can apply right away to grow your product.”
Miro
“Ben is one of the top thinkers on PLG. He distils his experience into tangible how-to advice.”
Growth Unhinged Newsletter
“An indispensable resource for any product leader or executive. In an era where product-led growth is crucial, Ben offers valuable insights and frameworks that are both easy to follow and implement. His newsletters are packed with rich information and contributions from other great thought leaders in the field. I look forward to Ben’s posts as a must-read every single week.”
“Ben is a great structured well of knowledge around product-led growth. I especially love his focused experience stemming from lifting developer-focused markets at Snyk. Highly recommended.”
“Ben is an expert on developer tooling and product-led growth. He’s also got an international perspective that is lacking in the world of PLG!”
FishmanAF Newsletter
“Ben's newsletter feels like an open chat with a geeky friend who knows a TON about product growth. And in addition to the sharp insights—the humor is absolutely on point. 100% recommend for PLG leaders”
Wiz
“A one-stop shop for all things PLG and B2B marketing. Ben's experience from Snyk is a goldmine!”
Syntasso
“Ben is practical, detailed, and systematic as he lays out a playbook for installing and managing product-led strategies within a scaled company.”
Winning By Design
“Ben is a high-level growth operator that I've known for several years. I love how he breaks down complex product-led challenges into bite-sized pieces.”
Delivering Value
“Practical advice that you can apply right away to grow your product.”
Miro
“Product Led Growth from the lens of a master practitioner, served with a British accent.”
Mostly Metrics Newsletter
Level up your product-led business.
Join thousands of founders, and product and growth professionals and learn from a weekly dose of frameworks, mental models and actionable advice to help you grow your B2B startup.