How I Can Help You

I can work with you in different ways to help you create sustainable, defensible growth for your business.

My primary engagement model is advising around all things PLG, product and growth, but I am also occasionally available for interim or fractional product growth leadership roles.

I focus on working with founders and leaders at B2B companies who serve developers or other technical audiences, have strong product-market fit (PMF) and are looking to scale and create more efficient go-to-market via product-led growth (PLG) and product-led sales (PLS) motions.

Quote Iconbeyond identity logo

Ben's guidance was THE key to setting up our Growth Program for success.
He's the undisputed thought leader on Product Led Growth; working with him has been a privilege.

Nelson Melo
Founding Engineer
Beyond Identity
Quote Iconquotapath logo

Ben's deep understanding of PLG dynamics is remarkable.
He's an invaluable asset to advise and work with any organization trying to accelerate their Product Growth efforts!

AJ Bruno
Founder/CEO
QuotaPath
Quote Iconpanaseer logo

Ben's broad and deep insights helped significantly accelerate our PLG initiative.
He rapidly up-levelled our team on a range of topics from structuring growth pods, all the way to GTM strategy with pricing & packaging and integrating PLG/PLS into our wider sales motion.

Charaka Goonatilake
Co-Founder/CTO
Panaseer
Quote Iconflowcode logo

Ben played a pivotal role in shaping our Product-Led Growth strategy.
His ability to quickly understand our business model and provide actionable feedback was remarkable.

Peter Simotas
Chief of Staff
Flowcode
Quote Iconneptune ai logo

We've made more progress in predictably improving this area of our business than we ever have before.
Every week, I am surprised by the number of learnings I gain and mistakes I avoid thanks to our sessions.

Jakub Czakon
CMO
Neptune
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Quote Iconbeyond identity logo

Ben's guidance was THE key to setting up our Growth Program for success.
He's the undisputed thought leader on Product Led Growth; working with him has been a privilege.

Nelson Melo
Founding Engineer
Beyond Identity
Quote Iconquotapath logo

Ben's deep understanding of PLG dynamics is remarkable.
He's an invaluable asset to advise and work with any organization trying to accelerate their Product Growth efforts!

AJ Bruno
Founder/CEO
QuotaPath
Quote Iconpanaseer logo

Ben's broad and deep insights helped significantly accelerate our PLG initiative.
He rapidly up-levelled our team on a range of topics from structuring growth pods, all the way to GTM strategy with pricing & packaging and integrating PLG/PLS into our wider sales motion.

Charaka Goonatilake
Co-Founder/CTO
Panaseer
Quote Iconflowcode logo

Ben played a pivotal role in shaping our Product-Led Growth strategy.
His ability to quickly understand our business model and provide actionable feedback was remarkable.

Peter Simotas
Chief of Staff
Flowcode
Quote Iconneptune ai logo

We've made more progress in predictably improving this area of our business than we ever have before.
Every week, I am surprised by the number of learnings I gain and mistakes I avoid thanks to our sessions.

Jakub Czakon
Left Arrow Testimonial Navigation
Right Arrow Testimonial Navigation
Quote Iconbeyond identity logo

Ben's guidance was THE key to setting up our Growth Program for success.
He's the undisputed thought leader on Product Led Growth; working with him has been a privilege.

Nelson Melo
Founding Engineer
Beyond Identity
Quote Iconquotapath logo

Ben's deep understanding of PLG dynamics is remarkable.
He's an invaluable asset to advise and work with any organization trying to accelerate their Product Growth efforts!

AJ Bruno
Founder/CEO
QuotaPath
Quote Iconpanaseer logo

Ben's broad and deep insights helped significantly accelerate our PLG initiative.
He rapidly up-levelled our team on a range of topics from structuring growth pods, all the way to GTM strategy with pricing & packaging and integrating PLG/PLS into our wider sales motion.

Charaka Goonatilake
Co-Founder/CTO
Panaseer
Quote Iconflowcode logo

Ben played a pivotal role in shaping our Product-Led Growth strategy.
His ability to quickly understand our business model and provide actionable feedback was remarkable.

Peter Simotas
Chief of Staff
Flowcode
Quote Iconneptune ai logo

We've made more progress in predictably improving this area of our business than we ever have before.
Every week, I am surprised by the number of learnings I gain and mistakes I avoid thanks to our sessions.

Jakub Czakon
CMO
Neptune
Left Arrow Testimonial Navigation
Right Arrow Testimonial Navigation

My expertise and experience over the years implementing PLG across acquisition, retention and monetisation levers at companies serving developers or other technical audiences allows me to help you with...

Retention

Defining and improving activation and engagement as inputs to better retention

Product-Led Growth

Layering on a PLG motion to bring GTM efficiency to existing sales-led business

Product-Led Sales

Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs

User Onboarding

Creating effective user onboarding to minimise time-to-value

Product & Growth Strategy

Developing growth and/or product strategy

Growth Loops

Identifying, documenting, standing up and quantifying growth loops

Growth Models

Building qualitative and quantitative growth models

Leadership

Developing improved product and growth leadership muscle

Growth Teams

Starting and scaling growth teams

Growth Process

Designing and implementing growth process

Data & Analytics

Implementing appropriate data and analytics infrastructure

Experimentation

Establishing experimentation (A/B, multivariate) programs

Tools

Selecting and implementing effective product & growth platforms & tools

PM Process

Implementing product management process and best practice

Product & Growth Culture

Cultivating and coaching high-performing teams

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