I can work with you in different ways to help you create sustainable, defensible growth for your business.
My primary engagement model is advising around all things PLG, product and growth, but I am also occasionally available for interim or fractional product growth leadership roles.
I focus on working with founders and leaders at B2B companies who serve developers or other technical audiences, have strong product-market fit (PMF) and are looking to scale and create more efficient go-to-market via product-led growth (PLG) and product-led sales (PLS) motions.
My expertise and experience over the years implementing PLG across acquisition, retention and monetisation levers at companies serving developers or other technical audiences allows me to help you with...
Defining and improving activation and engagement as inputs to better retention
Layering on a PLG motion to bring GTM efficiency to existing sales-led business
Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
Creating effective user onboarding to minimise time-to-value
Developing growth and/or product strategy
Identifying, documenting, standing up and quantifying growth loops
Building qualitative and quantitative growth models
Developing improved product and growth leadership muscle
Starting and scaling growth teams
Designing and implementing growth process
Implementing appropriate data and analytics infrastructure
Establishing experimentation (A/B, multivariate) programs
Selecting and implementing effective product & growth platforms & tools
Implementing product management process and best practice
Cultivating and coaching high-performing teams
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