Readme

I’m Ben Williams, aka the Product-Led Geek.

I'm a former developer (now hobbyist) turned product and growth geek.
I've spent my entire career building and growing products for developers and other technical audiences.

These days I help founders and leaders of B2B developer tool companies scale faster and more efficiently with product-led growth and product-led sales.

Work with me

What I Do

My expertise and experience over the years implementing PLG across acquisition, retention and monetisation levers at companies serving developers or other technical audiences allows me to help you with...

Retention

Defining and improving activation and engagement as inputs to better retention

Product-Led Growth

Layering on a PLG motion to bring GTM efficiency to existing sales-led business

Product-Led Sales

Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs

User Onboarding

Creating effective user onboarding to minimise time-to-value

Product & Growth Strategy

Developing growth and/or product strategy

Growth Loops

Identifying, documenting, standing up and quantifying growth loops

Growth Models

Building qualitative and quantitative growth models

Leadership

Developing improved product and growth leadership muscle

Growth Teams

Starting and scaling growth teams

Growth Process

Designing and implementing growth process

Data & Analytics

Implementing appropriate data and analytics infrastructure

Experimentation

Establishing experimentation (A/B, multivariate) programs

Tools

Selecting and implementing effective product & growth platforms & tools

PM Process

Implementing product management process and best practice

Product & Growth Culture

Cultivating and coaching high-performing teams

Scaling to Unicorns

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