I’m Ben Williams, aka the Product-Led Geek.
I'm a former developer (now hobbyist) turned product and growth geek.
I've spent my entire career building and growing products for developers and other technical audiences.
These days I help founders and leaders of B2B developer tool companies scale faster and more efficiently with product-led growth and product-led sales.
My expertise and experience over the years implementing PLG across acquisition, retention and monetisation levers at companies serving developers or other technical audiences allows me to help you with...
Defining and improving activation and engagement as inputs to better retention
Layering on a PLG motion to bring GTM efficiency to existing sales-led business
Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
Creating effective user onboarding to minimise time-to-value
Developing growth and/or product strategy
Identifying, documenting, standing up and quantifying growth loops
Building qualitative and quantitative growth models
Developing improved product and growth leadership muscle
Starting and scaling growth teams
Designing and implementing growth process
Implementing appropriate data and analytics infrastructure
Establishing experimentation (A/B, multivariate) programs
Selecting and implementing effective product & growth platforms & tools
Implementing product management process and best practice
Cultivating and coaching high-performing teams
At Snyk, I led the product teams for all groups owning growth, education, and end-to-end developer experience through a multi-year period of > 160% YoY ARR growth, launching a fast-growing multi-million dollar self-serve revenue channel, building out growth as a function from scratch, defining and quantifying a loop based growth strategy, implementing behavioural analytics and experimentation platforms, along with growth processes, and defining and operationalising activation and engagement state metrics. As I left Snyk, they were valued at $8.6 billion.
At CloudBees, as a member of the executive team, I owned Product and Growth, building and leading a team 40+ Product Managers and Product Designers across all product lines (CI, CD, Dev Analytics, Feature Flags, Build Acceleration) through a 3 year period of > 50% YoY ARR growth.
Join thousands of founders, and product and growth professionals and learn from a weekly dose of frameworks, mental models and actionable advice to help you grow your B2B startup.
I'm In!