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Ben Williams

I'm Ben Williams, aka The Product-Led Geek.

I'm a former developer (now hobbyist) turned product and growth geek.

I've spent my entire career building and growing products for developers and other technical audiences.

These days I help founders and leaders of B2B developer tool companies scale faster and more efficiently with product-led growth and product-led sales.

What I Do

My expertise and experience over the years implementing PLG across acquisition, retention and monetization levers at companies serving developers or other technical audiences allows me to help you with...

Retention

Improving and increasing activation and engagement as inputs to better retention

Product-Led Growth

Layering on a PLG motion to bring GTM efficiency to existing sales-led business

Product-Led Sales

Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs

User Onboarding

Creating effective user onboarding to improve activation, engagement and retention

Product & Growth Strategy

Developing growth and/or product strategy

Growth Loops

Identifying, documenting, shaping up and quantifying growth loops

Growth Models

Building qualitative and quantitative growth models

Leadership

Coaching product and growth leaders to be more effective in a product-led context

Growth Teams

Starting and scaling growth teams

Growth Process

Designing and implementing learning driven growth processes that get results

Data & Analytics

Implementing necessary data and analytics infrastructure

Experimentation

Establishing experimentation (A/B, multivariate) programs

Tools

Selecting and implementing effective product & growth platforms & tools

PM Process

Implementing stage-appropriate product management process and best practice

Product & Growth Culture

Cultivating and coaching high-performing teams

Scaling to Unicorns

Snyk

At Snyk, I led the product teams for all groups owning growth, education, and end-to-end developer experience through a multi-year period of > 160% YoY ARR growth, launching a fast-growing multi-million dollar self-serve revenue channel, building out growth as a function from scratch, defining and quantifying a loop based growth strategy, implementing behavioural analytics and experimentation platforms, along with growth processes, and defining and operationalising activation and engagement state metrics. As I left Snyk, they were valued at $8.6 billion.

CloudBees

At CloudBees, as a member of the executive team, I owned Product and Growth, building and leading a team of 40+ Product Managers and Product Designers across all product lines (CI, CD, Dev Analytics, Feature Flags, Build Acceleration) through a 3 year period of over 50% YoY ARR growth.

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