“Ben's guidance was THE key to setting up our Growth Program for success. He's the undisputed thought leader on Product Led Growth; working with him has been a privilege.”

“It's been a privilege to work with Ben Williams, who has fostered a product-led growth (PLG) culture within our team. He has shifted our perspective on growth, emphasizing data literacy, and has played a vital role in our pricing and packaging initiatives. His deep understanding of PLG dynamics is remarkable, making him an invaluable asset to advise and work with any organization trying to accelerate their Product Growth efforts!”

“Ben played a pivotal role in establishing the foundations for a PLG motion at Panaseer to enhance our existing sales-led business. He brought a wealth of knowledge and experience to help us kickstart our PLG/PLS initiative with best practices. He rapidly uplevelled our team on a range of topics, from operational considerations like structuring growth pods and setting up experimentation with data-driven measurement tooling and processes, to diving into the data to iterate on experiment tactics to improve conversion, all the way to Go-To-Market strategy with pricing & packaging and how to integrate PLG/PLS into our wider sales motion. His broad and deep insights helped significantly accelerate our PLG initiative, and he's been a joy to work with throughout the engagement.”

“Ben Williams played a pivotal role in shaping our Product-Led Growth (PLG) strategy. His ability to quickly understand our business model and provide actionable feedback was remarkable. Ben meticulously reviewed our product requirements and strategy documents, providing detailed feedback. He also went above and beyond during his Q&A sessions. His suggestions for pricing and sales outreach have been implemented and are already showing promising results. Ben's expertise in PLG, along with his experience in building and scaling growth teams, was evident throughout our collaboration. His insights have not only transformed our approach but have also set us on the path to success.”

“When I decided to take over growth, I knew I had a lot to learn. And quickly.

It is one thing to go through articles, books, or podcast episodes.
It is quite another to ask someone who's been there before all the non-obvious follow-ups.

Even more so when you are in dev tools, and you just know that adjustments to common knowledge are needed everywhere.

I needed someone like that on my side. And Ben delivered.  

In the first 3 months, we revamped definitions of activation and engagement, instrumented our PLG and PLS funnel, understood key conversion levers, and started running high-impact experiments.
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Every week, I am surprised by the number of learnings I gain and mistakes I avoid thanks to our sessions. We've made more progress in predictably improving this area of our business than I think we ever have before.”